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Accredited Buyer’s Representative (ABR®) Designation Course

May 6 @ 9:00 am - May 7 @ 5:00 pm

- $300


Instructor: Bobbi Decker


(Early Registration $275)

Early Bird Registration Ends
April 29, 2020

* Student manual included

Click here to view cancellation policy

The overall goals of the Accredited Buyer’s Representative(ABR®) Designation course are to:

  • Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
  • Offer ideas and methods for building a buyer representation business.
  • Develop a self-customized tool for conducting a buyer counseling session.

Upon completion of the two-day course and successfully passing the exam, you will have achieved ABR® candidate status, a three-year period during which you must fulfill the educational and experiential requirements to earn the Accredited Buyer’s Representative (ABR®) Designation awarded by the Real Estate Buyer’s Agent Council, Inc.


Learning Objectives

Introduction to Buyer Representation

  • Analyze the agent-buyer relationship and learn what’s important to the buyer
  • Articulate a value proposition as a buyer’s representative

Forming a Buyer Relationship

  • Gain the confidence to present the case for buyer representation
  • Connect different relationships (client or customer) and forms of representation to duties and services provided

Buyer Consultations

  • Conduct an interview and consultation session that leads to a signed buyer representation agreement and wins buyers’ loyalty
  • Help buyers evaluate if they are ready to purchase homes
  • Help buyers establish their needs, wants, and price range
  • Shape buyer expectations of the market

Putting Buyer Representation into Action

  • Search for properties that meet the buyer’s needs and wants
  • Follow federal, state, and local Fair Housing laws when selecting and showing properties
  • Work with listing agents to arrange property showings
  • Prepare a buyer for property showings
  • Show properties
  • Apply safety procedures when showing property

Offers, Counter Offers, and Negotiations

  • Assess the strengths and weaknesses of offers and negotiation positions of the buyer and seller
  • Help the buyer formulate an offer
  • Use valuation tools—RPR, AVMs, CMAs—to help the buyer evaluate price/value
  • Present your buyer-client’s offer to the seller
  • Help the buyer formulate and implement a negotiation strategy
  • Guide buyers through the offer and counter offer process
  • Manage a multiple-offer situation

From Contract to Close

  • Guide buyers through the required actions and processes between contract and closing

For more information, visit REBAC.net


Represent the Needs of Homebuyers During the Real Estate Transaction

The Accredited Buyer’s Representative (ABR®) designation is the benchmark of excellence in buyer representation. The designation program establishes a foundation of training, skills, and resources to help real estate professionals succeed as a buyer’s representative.

The ABR® designation’s two-day core course is specifically designed to; help you conduct a buyer counseling session, sign buyer-clients to a written buyer representation agreement, negotiate buyer-clients’ offers, and bring the transaction to a successful close.

When you decide to earn your ABR® designation, you gain:

  • Ongoing specialized information, programs, and updates that help you stay on top of the issues and trends
    associated with buyer representation.
  • Access to members-only benefits such as marketing tools and resources, which provide an additional
    competitive edge for ABR® designees.

Designation Requirements

These five (5) requirements must be met to attain and use the ABR® designation:

1. Successful completion of the two-day ABR® Designation Course.
2. Successful completion of one elective course.
3. Submitted documentation verifying five completed transactions in which the ABR® candidate acted as a buyer’s representative.
4. Membership in good standing in the Real Estate Buyer’s Agent Council (REBAC). Course enrollment includes a free, one-year membership with REBAC. Annual dues are $110 each year thereafter.
5. Maintain active membership status with the National Association of REALTORS® or an NAR cooperating association.

Member Benefits

The ABR® designation provides many membership benefits to help your business and network grow.

Here are just a few:

www.HomeBuying.realtor – website that hosts a home buying tips blog and explains why it is important
for consumers to work with an ABR® designee.
Deductr – innovative app that assists you in tracking your income, expenses, time, and mileage throughout the year, making tax-time virtually effortless. Available at a special rate for REBAC members.
Customizable Marketing Tools – professionally designed postcards, ads, and consumer handouts.
The Homebuyer’s Toolkit – a handy 36-page booklet that walks consumers through the home buying process and encourages them to work with an ABR® designee.
Consumer One-Sheets – printable handouts on home buying topics. Perfect for a homebuyer counseling session.
ABR® Print Shop – customize, order, and mail marketing materials conveniently online, for a great price.
ABR® Referrals & Networking Community – a private Facebook group where ABR® designees can interact and share referrals across the U.S. and around the world.
Online Referral Database – national directory of ABR® designees where both homebuyers and REALTORS® search to find qualified REALTORS® in a desired location.
A Homebuyer’s Seminar Guide – instructions on how to plan and present your own homebuyer’s seminar.

Member Publications

Today’s Buyer’s Rep – monthly print newsletter that keeps members informed about timely issues, events, and member benefit updates.
TBR Hotsheet – weekly e-newsletter with briefs and links to stories pertaining to buyer’s representatives.
RISMedia’s Real Estate Magazine – available to members for free online.

Grow Your Business with Designations!  Stand out from the crowd and show your clients your dedication to the industry.  
Get the Trifecta of NAR Designations!  When you sign up for RENE, ABR and SRS together, not only will you get a discount, you will also get PSA FREE!  
Valued at over $900 if purchased individually – get all 4 NAR designations for only $750.  
RENE (Real Estate Negotiation Expert): February 11-12
ABR(Accredited Buyers Agent): May 6-7
SRS (Seller Representative Specialist): June 16-17
PSA: June 18
Here’s the fine print – you must attend all 3 (RENE, ABR, SRS) designations to qualify for the free PSA class.  

Interested in sponsoring this class?
Click here for sponsorship info




May 6 @ 9:00 am
May 7 @ 5:00 pm
Event Category:


Bobbi Decker


SCCAOR San Jose Office
1651 North First Street
San Jose, CA 95112 United States
+ Google Map


May 6 @ 9:00 am
May 7 @ 5:00 pm
Event Category:


Bobbi Decker


SCCAOR San Jose Office
1651 North First Street
San Jose, CA 95112 United States
+ Google Map