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Pricing Strategies: Mastering the CMA

June 18 @ 9:00 am - 5:00 pm

- $99

 

Instructor: Tamara Suminski

COST

$129
(Early Registration $99)

Early Bird Registration Ends
June 11, 2020

Course Objective

At the conclusion of this course, students will be able to:

  • Select appropriate comparables and make accurate adjustments to them, for use in developing home price opinions
  • Guide sellers and buyers through the details of CMAs and the underlying pricing principles that inform them
  • Interact effectively with appraisers

Learning Objectives

Module 1: Principles of Pricing

  • Identify the purpose and benefits of CMAs
  • Define key terms related to pricing
  • Interpret Article 11 of the REALTOR® Code of Ethics as it relates to pricing properties

Module 2: Choosing Appropriate Comparables

  • Recognize appropriate criteria, resources, and guidance in choosing comparables
  • Identify causes of imperfect information and its consequences with for pricing properties
  • Use appropriate comparables in a CMA

Module 3: Preparing the CMA

  • Explain key principles of pricing that impact CMAs
  • Recognize correct guidance, as well as common challenges and errors, in adjusting comparables
  • Adjust comparables, using values developed from appropriate averages and cost data

Module 4: Presenting the CMA

  • Discuss CMA documents and pricing conclusions with clients
  • Address client concerns about pricing
  • Explain value principles to clients

Module 5: Working with Appraisers

  • Recognize the purpose of appraisals and the scope of the appraiser’s role
  • Describe how real estate agents can work constructively with appraisers
  • Assess an appraisal and proceed appropriately when you think it contains inaccuracies

Module 6: Honing Your Pricing Habits

  • Recognize strategies and tactics for keeping up to date on your markets
  • Recognize common client misconceptions about price
  • Employ best practices for pricing properties in your daily work

 

Grow Your Business with Designations!  Stand out from the crowd and show your clients your dedication to the industry.  
Get the Trifecta of NAR Designations!  When you sign up for RENE, ABR and SRS together, not only will you get a discount, you will also get PSA FREE!  
Valued at over $900 if purchased individually – get all 4 NAR designations for only $750.  
RENE (Real Estate Negotiation Expert): February 11-12
ABR(Accredited Buyers Agent): May 6-7
SRS (Seller Representative Specialist): June 16-17
PSA: June 18
Here’s the fine print – you must attend all 3 (RENE, ABR, SRS) designations to qualify for the free PSA class.  

 

 

Click here to view cancellation policy

Interested in sponsoring this class?
Click here for sponsorship info

 

 

Details

Date:
June 18
Time:
9:00 am - 5:00 pm
Cost:
$99
Event Category:

Instructor

Tamara Suminski
Phone:
310-514-6081
Website:
https://www.beachrealestategroup.com/

Location

SCCAOR San Jose Office
1651 North First Street
San Jose, CA 95112 United States
+ Google Map
Phone:
408-445-8500

Details

Date:
June 18
Time:
9:00 am - 5:00 pm
Cost:
$99
Event Category:

Instructor

Tamara Suminski
Phone:
310-514-6081
Website:
https://www.beachrealestategroup.com/

Location

SCCAOR San Jose Office
1651 North First Street
San Jose, CA 95112 United States
+ Google Map
Phone:
408-445-8500