Learn more about each class

1-Day Course
Instructor: Tamara Suminski

At Home With Diversity

REALTORS® know the importance of adapting and remaining relevant in today’s marketplace. By developing a business practice rooted in inclusion and equality, you can help buyers of all cultural backgrounds achieve the dream of homeownership.

Course Learning Outcomes:
• Develop an increased awareness of cultural and personal biases that may inhibit you from fully embracing diversity and creating a successful multicultural real estate business.

• Learn inclusive, multi-cultural marketing and advertising strategies to broaden your client base.

• Formulate an inclusive business plan to help you create an enduring business that is able to adapt and evolve to an ever-changing marketplace

The At Home With Diversity® (AHWD) certification course teaches you how to work effectively with diverse populations so you can build business success in today’s multicultural real estate market.

1-Day Course
September 24, 2020
10:00 a.m. – 1:00 p.m.
Instructor: Tamara Suminski

 Real Estate Safety Matters: Safe Business = Smart Business

Working in real estate means working with many people in a variety of locations and online. While focusing on finding the best real estate opportunities for your clients, you need to keep an eye on the risks of doing business.

Learning Objectives
 Motivate real estate professionals to realize their exposure to risks.

 Follow safety best practices when showing property, conducting an open house, working in the office, and driving alone or with clients or customers.

 Learn how to quickly assess a potentially dangerous situation and take appropriate action.

 Safeguard your own and your clients’ personal data, as well as practice prudent use of social media and mobile phone technology.

 Encourage all agents and employees to follow safety best practices and company safety policies.

This three-hour course brought to you by the National Association of REALTORS® and the REALTOR® Safety Program. Learn how you can easily keep business risks low while increasing opportunities for growth.

1-Day Course
Instructor: Bobbi Decker

Buyer by Generation: Success in Every Segment

Success in Every Segment course was designed to cater to the agent who wants a better understanding of the generational differences between home buyers, and how to best serve them.

As a real estate professional, you have learned from experience that although no two homebuyers are ever the same, they do share some common tendencies based on life stages and generational groupings. A one-size-fits all approach to gaining and serving buyer clients overlooks generational characteristics. Awareness of generational tendencies can help real estate professionals adapt their communications, marketing, and face to-face interactions to provide the services that buyer-clients value.

After completion of this course you will be able to identify and describe the characteristics, expectations, and considerations of the following groups:

  • Millennials
  • Generation X
  • Baby Boomers
  • Silent Generation

2-Day Course
November 3 & 4, 2020
9:00 a.m. – 5:00 p.m. each day
Instructor: Bobbi Decker

Seniors Real Estate Specialist Designation® (SRES®)

Discover the advantages of NAR’s Seniors Real Estate Specialist® designation. Build your real estate business with specialized knowledge of the wants, needs and expectations of home buyers and sellers aged 50+. By earning your SRES® designation via the 2-day course taught by Bobbi Decker, you gain familiarity with these unique buyers and sellers, and connect with a specialized referral network of more than 13,000 REALTORS®.

Topics Covered Include:

  • Generations – identifying demographic generational groups
  • The 50+ Market – Adapting, stereotypes and do’s and dont’s
  • 21st Century Retirement
  • Aging in PLace
  • Independent Living
  • Housing Options for Assistance
  • Financing Options
  • Tax matters
  • Legal Matters
  • Marketing and Outreach
  • Working with Buyers and Sellers
  • Building a Team and Resource Bank