Generating Buyer and Seller Leads: Capture, Qualify, Convert

SCCAOR San Jose Office 1651 North First Street, San Jose

This one-day course is an essential primer on how real estate professionals can generate leads, qualify leads, and convert qualified leads to clients. Students will learn the requirements for their lead generation strategies and efforts to be successful. They will analyze systems, tactics, and tools to keep leads warm and to maintain top-of-mind awareness. The steps of converting leads—making contact, providing information, asking questions, and qualifying leads—will be unbundled and examined.

This course:

Offers tips for choosing the best smartphone, tablet, email marketing platform, and customer relationship management (CRM) system as well as current apps.
Explores the business fundamentals of how to track, research, and quantify the leads that real estate professionals develop.
Also looks at online sites like and Zillow as well as online paid advertising techniques and social media marketing strategies.
As a practical resource, this course offers drip email templates and sample scripts that agents can apply to their business immediately.


Accredited Buyer’s Representative (ABR®) Designation Course

SCCAOR San Jose Office 1651 North First Street, San Jose

The goal of the 2-day ABR® Designation Course is to establish a foundation of training, skills, and resources to help real estate professionals succeed as a buyer’s representative. Students learn to:

- Build a buyer- representation business
- Value the services you perform on behalf of buyer-clients
- Increase confidence to work toward a signed buyer representation agreement if written buyer representation agreements are customary in your market
- Gain methods, tools, and techniques to provide the support and services that buyers want


Real Estate Negotiation Expert Certification

SCCAOR San Jose Office 1651 North First Street, San Jose

  Instructor: Tamara Suminski COST $275 Early Bird $300 after February 7th   This new 2-day Course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods so that today's negotiators can play the game to win. A full spectrum of tips, tools, techniques and […]


Seller Representative Specialist (SRS) Designation Course

COST $150 Price valid for anyone with any Association! Zoom Meeting link will be sent before class.   Student Manual: Printed version will be available for scheduled pick up OR digitally  The SRS Designation Course will redefine your 'normal' and reinvent the way you represent sellers. It provides a comprehensive foundation of skill development, training and […]


Pricing Strategies: Mastering the CMA

Learning Objectives Module 1: Principles of Pricing Identify the purpose and benefits of CMAs Define key terms related to pricing Interpret Article 11 of the REALTOR® Code of Ethics as it relates to pricing properties Module 2: Choosing Appropriate Comparables Recognize appropriate criteria, resources, and guidance in choosing comparables Identify causes of imperfect information and […]