This one-day course is an essential primer on how real estate professionals can generate leads, qualify leads, and convert qualified leads to clients. Students will learn the requirements for their lead generation strategies and efforts to be successful. They will analyze systems, tactics, and tools to keep leads warm and to maintain top-of-mind awareness. The steps of converting leads—making contact, providing information, asking questions, and qualifying leads—will be unbundled and examined.
Offers tips for choosing the best smartphone, tablet, email marketing platform, and customer relationship management (CRM) system as well as current apps.
Explores the business fundamentals of how to track, research, and quantify the leads that real estate professionals develop.
Also looks at online sites like Realtor.com and Zillow as well as online paid advertising techniques and social media marketing strategies.
As a practical resource, this course offers drip email templates and sample scripts that agents can apply to their business immediately.