SCCAOR Promotes Tracey Lee to Membership Services Manager

The Santa Clara County Association of REALTORS® is pleased to announce the promotion of Tracey Lee as Membership Services Manager.

“Tracey has more than 18 years experience with the Association,” said Neil Collins, SCCAOR CEO. “She’s been an indispensable part of our team and we’re thrilled to have her as our new Membership Services Manager.”

In her new role, Tracey will be directly responsible for the management functions of the SCCAOR membership team and ensuring that our members receive exceptional service. She previously worked as SCCAOR’s Senior Membership Coordinator.

“I am honored to be taking on this new role at SCCAOR,” she said. “I look forward to leading our energetic membership team and helping them provide all our members with remarkable customer service.”

Outside of work, Tracey enjoys rooting for the San Francisco Giants, San Francisco 49ers, and the Golden State Warriors, and also spending time visiting Santa Cruz with her fiancé, Nelson.


Property Tax Portability Helps Seniors and First Time Homebuyers

The California Association of REALTORS® (C.A.R.) is embarking on a historic effort to increase homeownership opportunities, one that we know REALTORS® can feel good about supporting. C.A.R. is going to qualify an initiative for the November 2018 ballot which will allow senior homeowners (55 years of age and older) to keep all or most of their Proposition 13 property tax savings when they move.

This is important because seniors, who are often on a fixed income, fear they will not be able to afford a big property tax increase if they sell their existing home and buy another one, discouraging them from ever moving. As a result of this “moving penalty”, almost three-quarters of homeowners 55 and older haven’t moved since 2000. C.A.R.’s portability initiative would allow senior homeowners to transfer their property tax base from their current residence to a replacement residence located anywhere in California.

The measure, if approved by voters, will let thousands of seniors, currently “locked into” their homes by low property tax rates purchase a home that will better suit their needs while expanding the housing inventory for young families seeking to buy a home.  According to the California Legislative Analyst’s Office, tens of thousands additional homeownership opportunities will occur annually.

This initiative will need to qualify for the November 2018 ballot. To support this effort and for other advocacy and education efforts, C.A.R.’s Board of Directors approved a $100 increase to the Issues Fund Assessment for 2018. All REALTORS® will be required to pay this assessment. Members who have already paid their 2017-2018 REALTOR® dues bill in full will receive a revised dues bill with the new amount, and will have to pay the assessment. Members on installment plans will also receive revised dues bills with an updated payment schedule.

There are opportunities for REALTORS® to be involved as well. We are asking you to help gather signatures on petitions. This will be a great chance for you to show your clients all you are doing to promote homeownership opportunities and create tax savings for seniors. REALTORS® will also be asked to help educate their clients and the public about the benefits of the initiative, and, of course, next November we will need to get voters to the polls to win on election day.


We know you will have many questions.   Please see the links to resources below.  If after reviewing the resources below you have additional questions, please feel to contact C.A.R. via email at or by phone at (916) 492-5200.


Sign up here to receive paperwork to gather signatures.

Tax Portability Talking Points (via C.A.R.)

2018 SCCAOR Installation of Officers and Directors

Friday, January 26, 2018

5:30 p.m.

Hayes Mansion

$150 for individual tickets
$1350 for a table of 10


** This event is SOLD OUT **

Thank You to our Installation Sponsors











Rochelle Rocha joins SCCAOR as Membership Coordinator

Rochelle Rocha has joined SCCAOR as our new Membership Coordinator. In this role, she will work in the SCCAOR Lobby and assist our members with questions or issues they may have with their membership.

“I am thrilled to be a part of the SCCAOR Team,” she said. “I look forward to helping our Members thrive and make the most of their membership with our Association.”

Rochelle will also work with new REALTORS® and guide them through all the benefits and services that come with a SCCAOR Membership. Many new members don’t often realize that their Association membership comes with many member benefits, such as access to ZipForm®, the C.A.R. Legal Hotline, Free Video shoot and headshots, and free PC repair.

“I’m happy to announce Rochelle Rocha has accepted the position of membership coordinator,” said William Santillana, Member Services Manager. “Rochelle brings many years of customer service experience and we are convinced that she will add another layer of success to our team.”

Outside of work, Rochelle enjoys cooking, attending live music festivals, and biking. One of her favorite bike trails is the Guadalupe River Trail in San Jose.

Our membership team can be reached by phone (408-445-8500), email (, and also via live chat on our website.

Local REALTORS® come together for 27th Annual SCCAOR Convention & Expo

The 27th Annual SCCAOR Convention & Expo took place on October 19th at the Santa Clara Convention Center. The event featured more than 60 exhibitors showcasing their products and services to the real estate industry, as well as two stages of guest speakers, including Lawrence Yun, the Chief Economist for the National Association of REALTORS®. His talk on the real estate and economic outlook drew a large crowd on the main stage and was featured in a Mercury News article about the Convention. (The powerpoint from his presentation can be viewed here.)

A full album of Convention photos can be viewed on our Facebook page. And if you didn’t have time to catch every speaker session, you can now order all 5 videos from the Main Stage for only $49.99. You can learn more about this offer here.

ABC7 News was also on hand at the Convention, and interviewed several SCCAOR Members for a story that ran on their 6 o’clock news program. Reporter David Louie spoke with Pam Foley, Doug Goss, Jim Myrick, and Anne Hansen about the recent fires in Northern California and the response from local REALTORS®. You can view the video below:

ABC7 News story that was filmed at the SCCAOR Convention


SCCAOR Partners with Housing Trust Silicon Valley for First-Time Homebuyer Program

$100,000 grant to Housing Trust will help moderate income buyers with closing cost assistance

In one of the toughest markets for first-time homebuyers in years, local REALTORS® are partnering with the Housing Trust Silicon Valley to provide a $100,000 grant that will help first-time homebuyers with closings costs. With homeownership rates in 2015 at a 30-year low at 50.7% in the San Jose Metro Area, this program is meant to help hardworking families establish themselves firmly in the community through the dream of homeownership.

The Santa Clara County Association of REALTORS® (SCCAOR) and the Silicon Valley Association of REALTORS® (SILVAR) saw an unmet need in assisting first-time homebuyers and applied for the $100,000 grant from the California Association of REALTORS® Housing Affordability Fund. The Santa Clara County REALTOR® Foundation and the Silicon Valley REALTORS® Charitable Foundation are contributing the necessary operational funds to implement the grant.

The Housing Trust will grant up to $5,000 per first-time homebuyer household. Buyers looking to qualify will need to meet three key standards before applying. They must use a REALTOR® in the transaction; be considered a “first-time homebuyer” under federal tax rules; and meet the income requirement of earning up to 120% of area median income.

“I’ve seen many young families say they just can’t make it work here and we end up losing folks to areas where they can purchase that starter home,” said Rick Smith, president of SCCAOR. “This closing cost grant can make the difference for buyers just on the edge of affordability.”

“We must address the housing needs of hardworking families who live in our communities,” said Denise Welsh, president of SILVAR. “This program will aid first-time homebuyers in their efforts to attain homeownership.”

“For first-time homebuyers, closing costs are the last step to purchasing a home. These grants can make their dream of homeownership a reality,” said Eileen Giorgi, president of the Silicon Valley REALTORS® Charitable Foundation.

“We work closely with many non-profits and community groups, and what they are telling us is their workers are moderate income and can’t purchase a home. Those serving the needs of the community should have a chance to invest their future here in our area,” said Frank Cancilla, chair of the Santa Clara County REALTOR® Foundation.

“Local REALTORS® have been partners with the Housing Trust Silicon Valley since our founding in 2000 and have worked with us to make homeownership a reality for thousands of families in Silicon Valley,” said Kevin Zwick, CEO of the Housing Trust. “This is a great new way to collaborate and demonstrates their dedication to working on the issue of affordable homeownership in our community.”

For eligibility and program details, visit the Housing Trust Silicon Valley program website.

2018 SCCAOR Officers and Directors Announced

The Santa Clara County Association of REALTORS® is proud to announce our election results for 2018 Leadership positions. Please help us congratulate these incoming Officers and Directors for 2018:

President: Kevin Cole
President-Elect: Gustavo Gonzalez
Vice-President: Doug Goss
Treasurer/Secretary: Sandy Jamison

Board of Directors
Director: Frank Cancilla
Director: Don Jessup
Director: Gabrielle Perez
Director: Tam Quach
Immediate Past President: Rick Smith
Director: Karen Nelsen – SCRA Representative

We would like to thank the following members who served on the 2018 Election Committee: Craig Gorman, Trisha Motter, Myron Von Raesfeld, Carl San Miguel, Karl Lee, Steve Hanleigh, Anne Hansen, Lisa Faria, Mike Bui, Mo Wise, Gema Smith, and Dennis Steinbach.


Kristi Kennelly set to return to 2017 SCCAOR Convention & EXPO

SCCAOR is pleased to welcome back Kristi Kennelly of to our 2017 Convention & EXPO. Her talk is titled: Crush-It with Disruption: How to Create Reactions & Close Business. She will dig into easy video production, useful apps, and tools that increase productivity. The class will be about real, tactical advice so you can immediately get noticed in your market.

Kristi is a nationally recognized speaker, well known for her high energy and engaging presentations that highlight the newest technologies for real estate practitioners. You will walk away inspired and ready to implement everything that you will learn in this dynamic session. The 2017 SCCAOR Convention & EXPO will take place on October 19th, 2017, at the Santa Clara Convention Center.

Tickets for the SCCAOR Convention & EXPO are free for a limited time (ends Sept. 19th)

SCCAOR Members: Click here to register for free
Non-Members: Click here to register for free

The Global Real Estate Market is Booming

International activity in the United States residential real estate market is at an all-time high. According to a recent report by the National Association of REALTORS®, foreign buyers and recent immigrants purchased $153 billion of residential property, far surpassing the total amount for 2016 ($102.6 billion) and 2015 ($103.9 billion). Additionally, 35% of REALTORS® reported an increase in the percentage of international client transactions to their business from one year ago.

NAR Chief Economist Lawrence Yun said that the political and economic uncertainty both here and abroad has not deterred foreigners from exponentially ramping up their purchases of U.S. property over the past year.

“While the strengthening of the U.S. dollar in relation to other currencies and steadfast home-price growth made buying a home more expensive in many areas, foreigners increasingly acted on their beliefs that the U.S. is a safe and secure place to live, work and invest,” said Yun.

The top countries for foreign buyers include China, Canada, the United Kingdom, Mexico, and India. According to the NAR Report, the bulk of buyers from China, India, and Mexico were resident buyers, while most buyers from Canada and the United Kingdom were non-resident buyers.

The same increases can also be seen with U.S. clients that are searching for properties abroad. 9% of REALTORS had clients in 2016 that were interested in purchasing property outside the United States. The top countries of interest were Mexico, Costa Rica, Canada, Philippines, China, United Kingdom, Spain, Italy, Belize, France, and the Bahamas. A possible explanation for this increase is the large number of retiring baby boomers who are looking to move abroad, where they can get more “bang for their buck” when it comes to real estate and cost of living.

Tam Quach, the Chair of the Global Investment Council for the Santa Clara County Association of REALTORS®, recently helped lead a real estate trade mission to Vietnam, where 33 official delegates worked to foster mutual investment opportunities between real estate stakeholders in both Vietnam and the United States.

“As our world continues to shift to a global economy, it is important for REALTORS® to position themselves in the most favorable situation for gaining and increasing their international client network,” said Quach. “Whether you are learning a new language or taking classes at SCCAOR, now is the time for your business to have a global perspective.”

Want to grow your sphere of influence in the global real estate market? SCCAOR is hosting a class the week of October 23-27 where you can obtain your Certified International Property Specialist® Designation. The CIPS Designation is the only international designation recognized by the National Association of REALTORS®. Learn more on our website. The SCCAOR Global Investment Council also meets months to discuss and engage in global real estate initiatives. If you are interested in attending the next meeting, please email

Mega Producer Panel announced for October 19th SCCAOR Convention


The 27th Annual SCCAOR Convention & EXPO will feature a “Mega Producer Panel” with three of the top producing REALTORS® in Silicon Valley. Brett Jennings, Debbie Rosetto, and Andy Tse will take to the stage and share their knowledge and experience with Convention attendees. This will be the perfect opportunity to learn the methods that they have used to build their real estate sales empires and how they scaled their production to reach extraordinary levels.

The panel discussion will also cover the following topics:

  • Team building
  • Lead generation
  • Marketing
  • Time management
  • Technology
  • Work life balance

Tickets for the Convention are free if you register before September 19th. SCCAOR Members can click here to register. If you are not a SCCAOR Member, you can still register for a free ticket here. Visit our website to learn more about the SCCAOR Convention.

Brett Jennings Bio

After only 6 full years in the business, Brett Jennings leads one of the top producing real estate team in the USA. In 2013, the Wall Street Journal and RIS Media recognized Brett Jennings as being in the top 1,000 real estate agents in the USA. With over one million agents in the country, this prestigious award places Brett in the top 1/10th of the top 1% among his peers.

Skilled in marketing and certified as a negotiation expert, Brett brings the knowledge and expertise necessary to help homeowners consistently sell their homes for top dollar. His website ranks on the 1st page of Google for “Silicon Valley Real Estate” and attracts hundreds of thousands of views annually through the use of direct response and search engine marketing as well as social media. This has enabled him to build an active database of over 4,000 buyers that are looking for homes throughout Silicon Valley. This aggressive approach to internet marketing represents just one segment of his 115 point home selling process that has sold his clients homes for up to 18% more than neighborhood averages.

Visit Brett’s website for more information.

Debbie Rosetto Bio

Debbie Rossetto has been an active full-time Realtor since 1988. With a prior corporate background in finance and marketing, she assimilated well into the business and developed systems and procedures that advanced her past the $1 billion mark in sales volume by the end of 2013. The consumers, both buyers and sellers, know her for her systematic and meticulous approach to the preparation of the property for sale, complete and thorough documentation, and a roadmap for success that is available to each seller, buyer and even the cooperating agents. Debbie believes in doing everything you can today and never putting anything off until tomorrow.

Debbie’s license resides with Legacy Real Estate & Associates, ERA Powered. She is 58 years old and the eldest of seven children. She is married to retired Police Commander, David Rossetto and together they have one son, Matthew age 27. Matthew resides in Wisconsin and is the Director of Government Services for Wisconsin Dental Association. Debbie’s goal is to meet her business plan which was written 22 years ago to facilitate her own retirement at age 59.5. So far, she is right on track!

Visit Debbie’s website for more information.

Andy Tse Bio

Andy sold 130+ homes and over $150 Million in Bay Area real estate in 2016. These accomplishments placed him at #1 in Saratoga in 2016. Over the last 15 years, through masterful negotiation, deal making and unparalleled customer service, Andy has earned a reputation as one of the most sought after real estate professionals in the Silicon Valley. Andy is committed to developing and maintaining seamless relationships with his clients in order to achieve all of their real estate related goals and dreams. By offering a custom-tailored marketing strategy combined with technology and global outreach, Andy is able to get exceptional results for his clients in any type of market conditions. Offering an array of unmatched professional services, Andy’s team is able to exceed the expectations of buyers and sellers alike.

Visit Andy’s website for more information.