NAR Chief Economist Lawrence Yun to deliver Keynote at SCCAOR Convention on October 19th

“Economic and Real Estate Market Outlook”
Hear from the real estate industry’s leading economist

Lawrence Yun will deliver the opening keynote session at 10:00 a.m. at the 27th Annual SCCAOR Convention & EXPO. He will discuss the national economy with a focus on Silicon Valley market information. His presentation will help you better understand the current market landscape and provide you with the information needed to make better business decisions. Bring your questions and be ready to participate in an engaging Q&A that will follow his presentation.

Date: Thursday, October 19, 2017
Time: 10:00 a.m.
Location: Santa Clara Convention Center
Cost: FREE — Tickets for the SCCAOR Convention are free until September 19th. (Member registration / Non-Member Registration)

For more information, visit the Convention website:

Click here for Lawrence Yun’s Bio

Lawrence Yun is Chief Economist and Senior Vice President of Research at the NATIONAL ASSOCIATION OF REALTORS®.  He oversees and is responsible for a wide range of research activity for the association including NAR’s Existing Home Sales statistics, Affordability Index, and Home Buyers and Sellers Profile Report.  He regularly provides commentary on real estate market trends for its 1 million REALTOR® members.

Dr. Yun creates NAR’s forecasts and participates in many economic forecasting panels, among them the Blue Chip Council and the Harvard University Industrial Economist Council. He appears regularly on financial news outlets, is a frequent speaker at real estate conferences throughout the United States, and has testified before Congress. Dr. Yun appears often as a guest on CSPAN’s Washington Journal and is a regular guest columnist on the Forbes website.

Dr. Yun received his undergraduate degree from Purdue University and earned his Ph.D. from the University of Maryland at College Park.

SCCAOR & VNARP Vietnam Trade Mission Recap

On March 1st through 10th, thirty-three official delegates came together to embark on a ten-day real estate trade mission in Vietnam. Members of the Santa Clara County Association of REALTORS® (SCCAOR) and the Vietnamese National Association of Real Estate Professionals (VNARP) aimed to foster mutual investment opportunities between real estate stakeholders in both Vietnam and the United States. The group visited Ho Chi Minh City, Ha Noi and Da Nang — cities that rank in the Top 10 of the World’s “Most Dynamic Cities of 2017” according to the JLL City Momentum Index. Notable delegates included Ron Gonzales, former Mayor, City of San Jose, Lieu Nguyen, the President’s Liaison to Vietnam for the National Association of REALTORS® (NAR) and Hilda Ramirez, the Director of Public Relations/Events/Education for SCCAOR.

VNARP’s Day-by-Day recap of the Trade Mission:



Delegates from all over the US landed in Vietnam and met with the entire Trade Mission delegation. Thank you to our sponsor, Com Tam Cali, for their amazing hospitality for our welcome dinner. We reviewed our action packed itinerary to ensure that every person maximizes their time during our trade mission.




The delegates kicked off the trip with a meeting at Saigon Hi-Tech Park, one of only three national hi-tech parks in Ho Chi Minh City. Saigon Hi-Tech Park plays an important role, strongly enhancing the newest innovations and intellectual capital development and investments in the Focal Economic Region of Southern Vietnam. The park has proudly been the investment destination of projects from global hi-tech companies including Intel (U.S), Sanofil (France) Datalogic (Italy), Microchip (U.S.),  and Sonion (Denmark). Read more

Vietnam Trade Mission — Success Story

By Hai Dang

I am honored to have been part of inaugural VNARP Trade Mission to Vietnam. I had the opportunity to travel and learn from our 30 delegates from Bay Area. I also met so many wonderful people in Vietnam during the trip. Our executive team worked very hard to assemble a top notched agenda that consisted of meeting with local developers of real estate and government officials from each of the cities that we visited. Of course, we did have some down time to learn more about the Vietnamese culture and especially the local foods from each city. Read more


Highlights from this SCCAOR Minute
Click here for the Member Appreciation BBQ Photos
Click here for the blog post on the Parcel Tax
Click here to sign-up for the SCCAOR Government Affairs Weekly Wrap newsletter
Click here to register for the 27th Annual SCCAOR Convention & Tradeshow

2017 Member Appreciation BBQ

Thank you to all the SCCAOR Members that came out to our Member Appreciation BBQ on July 6th. Several local elected officials were in attendance at this annual event. It was a great evening of food, drinks, and plenty of networking. Click here to view the photo album, and please enjoy the highlight video below:


Broker Tip: You Are in The Business of Making it Rain

By Stephen Theard, Coldwell Banker

Many enter the real estate industry with dreams of listing and selling multiple homes as either a supplement to existing household income or as a full-fledged business venture. What most new REALTORS® and some seasoned professionals do not understand is that it is your priority to make it rain leads. During my time working for PricewaterhouseCoopers, there was always one partner in the office who was known for making it rain. He/She was usually the relationship partner and was adept at meeting with various clients of the firm bringing back opportunities for projects.  Notice that I said “opportunities” (i.e leads for more projects). Without the consistent flow of opportunities or leads, the partnership was in danger of shutting down. Once the opportunities or leads were brought into the office, it was up to the various specialists to convert them into billable hours. Billable hours equals income for an accounting firm and the revenue needed to keep the firm afloat. Read more

Broker Tip: A Reminder that You are the Value

By Bill Rehbock, Coldwell Banker

I am continually reminded how important the role of the agent is in a real estate transaction. You are the value to your clients through your expertise, your tenacity, your creativity, your good will, your level head and your knowledge. Too often I see agents downplay their role by discounting their commissions, or by allowing the buyer to think differently. As an industry, we are under siege with industry-disrupters, technologies in some cases, and in other cases business models that claim to dramatically change the way we do business. While change is inevitable and we all need to evaluate the value each new concept brings to the consumer, in the end – you are still the value to the consumer.

Read more