The Santa Clara County Association of REALTORS® (SCCAOR) installed Doug as its President during a virtual ceremony on January 7, 2021. He will serve as the 2021 President of SCCAOR, a real estate trade organization that represents over 6,400 REALTOR® and Affiliate members in Santa Clara County.

“I am honored to represent the Santa Clara County Association of REALTORS® this year for their 125th Anniversary,” said Goss. “I look forward to working with our leadership team and serving our 6,000+ members to ensure that SCCAOR has the resources needed to provide our members ‘best in class’ resources and services. I also aim to strengthen and expand our relationships with our Broker community and create high-quality career-advancing educational course content for our members. Lastly, I plan to promote the role SCCAOR plays in protecting private property rights and increasing opportunities for homeownership.”  

Doug Goss, 2021 SCCAOR President

Goss has been a licensed REALTOR®  since 1994. He is a Principal of Keller Williams Bay Area Estates, Keller Williams Coastal Estates and Keller Williams Commercial South Bay with offices in Carmel, Los Gatos, Pacific Grove, Saratoga and Salinas. 

“We are so fortunate to have a REALTOR® of Doug’s caliber as our president,” said SCCAOR CEO Neil Collins. “He is a true professional that holds himself to the highest standards.”

In addition to serving his clients, he is a very active leader at SCCAOR, serving on the Board of Directors since 2015. He also served on the Education Committee, the Santa Clara County REALTORS® Foundation, Finance Committee, Executive Committee, Chair of the Grievance Committee in 2016, Vice President in 2018, and President-Elect in 2020. Doug also currently serves on the Board of Directors for the California Association of REALTORS®.

Other 2021 SCCAOR Officers that were installed at the event include Lisa Faria (President-Elect), Don Jessup (Vice President), and William Chea (Treasurer/Secretary). They will be joined by SCCAOR Board of Directors, which includes: Ryan Alter, Kip Barnard, Jen Beehler, Kevin Cole, Kraig Constantino, Gustavo Gonzalez, Gene Hunt, Sandy Jamison, DeVonna Meyer, Elizabeth Monley, William Rehbock, John Scaglione, Rick Smith, and Jenny Zhao.

Watch the video recording of the SCCAOR Inaugural:

Congressional leaders struck a deal Sunday on a nearly $900 billion coronavirus relief bill that will bring a new round of support to millions of Americans before year’s end. The bill passed both houses of Congress yesterday, and the President signed it into law earlier this week.

The agreement contains many priorities championed by NAR, including rental assistance, a fresh round of funding and simplified forgiveness for SBA loans, and more direct payments to Americans.

“Through this bill, our members will continue to have access to unemployment and small business assistance.  But perhaps one of the biggest wins is rental assistance, which we have fought hard for since the last major COVID-19 bill was passed in April. It will bring instant relief to both mom-and-pop property owners and American families in danger of going over a financial cliff at the end of the year,” says Shannon McGahn, chief advocacy officer for NAR.

“While this bill hit more traditional political obstacles than the ones passed earlier this year, it was always a must-pass bill,” McGahn says.  “One in five of our members took out a PPP loan. We made sure that Congress knew these items were critical to America’s 1.4 million REALTORS® and the economy as a whole.”

Specifically, the agreement reportedly:

  • Provides a new round of direct stimulus payments of $600 to most Americans including dependents
  • Extends all unemployment assistance, including the Pandemic Unemployment Assistance (PUA), through April 19, 2021, with a $300 weekly boost in payments through  March 14.
    • Unemployment benefits are extended to the self-employed
  • Provides an additional $284 billion for Paycheck Protection Program (PPP) loans and $20 billion for Economic Injury Disaster Loans (EIDL) grants
    • Allows certain eligible businesses to receive a second PPP loan
    • Creates a simplified forgiveness process for most PPP borrowers
    • Allows for deductibility of business expenses paid for with PPP funds
  • Provides $25 billion to the states through Sept. 30, 2022, for rental assistance and allows landlords to apply for funds on behalf of tenants
    • Includes payments for rent in arrears as well as utilities and other expenses related to housing
    • Extends federal eviction ban through the end of January
  • Provides $7 billion to states for broadband expansion, including $300 million for rural broadband
  • Provides new money for schools and vaccine distribution

Read more on NAR’s website about how this will impact your real estate business.

By Sandy Jamison

As I reflect back on this interesting year of 2020 I think back to my initial vision for the year: “A Strategic Vision For The Future.”  While there is no way I could have possibly visualized or predicted a year quite like this great pandemic, I can say however, that the challenges have created opportunities that will leave our association and many of our members stronger than before.  We have achieved some great advances throughout the year and we will come out of this stronger than we went into it.  You know the saying, “That which doesn’t kill you makes you stronger.”  This year has made the association stronger and we are very well positioned as we head into 2021.

It’s been an honor to be able to serve as your President through this fascinating year.  It’s a year to remember and one that I will never forget.  It’s been a year full of ups and downs personally and professionally.  We have new professional and societal norms that will become new ways of life.  This will become an iconic year of 2020 that will leave a lasting mark on all of our lives.

My goal this year was to make sure that I leave the Association in a better position than it was when I stepped into the role. I believe I have accomplished that mission with the help and dedication of the entire staff at SCCAOR, the Board of Directors, and all the volunteers who give of themselves tirelessly for the benefit of all of our members.

Looking back to the beginning of the year, my Top 3 Goals to have a clear vision for 2020 were:

1 – MEMBERS:  Provide Best-in-Class Member Benefits at the most Competitive Prices while Strengthening the Association.

2 – ADVOCACY: Develop and Implement Best-in-Class Communications Strategies to Enhance Member Engagement and Advocacy Impact.

3 – OPERATIONS: Focus on Operational Excellence through Process and Technology Implementations to Improve Productivity and Efficiency.

Despite COVID setbacks we actually accomplished quite a lot of our goals for the year.  Some people may believe we’ve been sitting around at home not working, but to the contrary, Neil and the entire SCCAOR staff have been very busy this year implementing a lot of great new systems and tools.  Let me tell you about a few of the behind-the-scenes projects we accomplished this year…

For the back office we implemented a new mobile payment and expense processing system.  We no longer have to drive to the office to sign checks or manually process the bills.  We rolled out TinyPulse, an organizational satisfaction tool for the staff.  We hired a financial consultant to assist SCCAOR with their assets and investments.  We implemented EveryActionCRM, which is an advocacy tool to manage key contacts, Red Alerts, campaigns, and key issues for our Government Relations team.  We also approved a new full time PR person for 2021 to help promote SCCAOR’s messages to the public in order to make a larger impact.  Along with approving the PR person to start in 2021, we also approved the implementation of a PR management and tracking tool to go complement our advocacy and communications goals.

For our members we finally found a web-based training solution, AgentEDU, and rolled it out to our members as a free benefit.  We had already rolled out Zoom room technologies before the pandemic to facilitate remote meetings – this was a savior when the pandemic hit as we were already set up.  We changed out our online storefront technology to make it more intuitive and user friendly.  Online sales have picked up significantly and now members can buy materials more easily.  We continued to allow photography appointments, drive-by store pickups and appointments with customer service for members needing assistance.  While all the nearby associations closed up shop and declined appointments, SCCAOR found a way to continue to serve our members needs both in San Jose and in South County.

SCCAOR reacted quickly and adapted the business swiftly to find ways to continue to serve our members and keep everyone informed of the constantly changing health order guidelines.

While we started off the beginning of the year looking at our MLS challenges and opportunities, that is the one project we were not able to complete due to the pandemic.  I truly hope the members and future board will take a close look at how our MLS solution could better service our members into the future.  Just know I will continue to advocate for all of our members and look for opportunities to make our industry stronger.

So what does all of this mean for you?  Well, we delivered on our theme…”a Strategic Vision for The Future”.  We improved our operational efficiencies, we strengthened our Advocacy effectiveness, and we delivered more value and resources to our members.  It’s been an amazing year of growth through the implementation of new systems across the board.  Through the implementation of these systems, we have more reporting available, more management capabilities and therefore a CLEARER MORE STRATEGIC VIEW OF THE FUTURE.

I feel like I am just getting started and I have so much more I want to accomplish for our members especially around new member tools…but sadly I only had 1 year as President and I was given ‘The Great Pandemic of 2020’.  So I will soon be rolling out and handing over the torch to Doug Goss in January.  I know that Doug will be a great President for next year and I hope he will continue to deliver on some exciting new resources for our members.  The best of all…is that we have an amazing staff at SCCAOR who really stepped up this year on so many levels.  I couldn’t be more proud of them and I want to give them a huge thank you for being so dedicated to our membership and mission at SCCAOR.  I also want to thank the entire membership and our Board of Directors for allowing me to lead this year.  It’s been an honor and a heartwarming experience.  I truly felt blessed and appreciated by so many of you throughout the year.  I can’t wait until we can gather again and I can start giving out hugs again.

Until then…Thank you and I wish you all a VERY MERRY CHRISTMAS, a HAPPY NEW YEAR and a big hug from me to all of you.

Members of the Santa Clara County Association of REALTORS® (SCCAOR) donated hundreds of toys and pajamas at their recent drive-through Toy Drive event. In addition to the donations, a total of $3950 was raised online, with everything going to the Kinship, Adoptive and Foster Parent Association (KAFPA). 

“The REALTOR® Community has once again shown their incredible support for a great cause,” said Sandy Jamison, SCCAOR President. “KAFPA does amazing work for foster kids in our community. We couldn’t all meet in person this year but I am amazed at all the toys and money that was raised by our members.”

KAFPA is a nonprofit that provides resources and advocates for the needs of foster and adoptive families in Santa Clara County. Denise Marchu, the Program Director at KAFPA, said that year, in particular, has been very difficult.

“Several of our biggest donors have not been able to get us gifts for the children and we were worried we would not have enough toys,” she said. “However, with the generosity of SCCAOR, we are now able to assure our families that we will be able to serve all our children.”

The SCCAOR Toy Drive usually occurs each year during a Member Appreciation Holiday Party. Due to the pandemic and social distancing restrictions, the party had to be canceled and many were left wondering if the toy drive would also be postponed. 

“We knew we had to shift this event around to make it both safe and successful,” said Jodee Sousa, SCCAOR Events and Education Manager. “We had members drive-through our parking lot with their donations inside their trunk. When they pulled up, a staff member removed the toys and pajamas and placed a holiday goodie bag inside their trunk as a token of our appreciation.”

KAFPA will deliver these toys to foster children ranging in age from birth to 21 years old.

“They come from all walks of life, usually with nothing but the clothes on their back,” Marchu said.” Our families provide everything for them from necessities to emotional support. You have no idea how much it means to our foster parents and the children when they know the community is supporting them.”

We are excited to announce the launch of SCCAOR Source, an app created to showcase all our SCCAOR Affiliate businesses.

Our long-term partners, Golden Seed Media, who are in charge of our printed Community Directory, have undergone an exciting rebrand and are now known as Member Marketing, Inc.

They have expanded their product offerings and have developed this app which is available for both Apple and Android. It will be provided to all SCCAOR REALTORS® and allows Affiliate Members to be found quickly and easily anytime, anywhere. Affiliate Members of SCCAOR are included with a basic listing at no cost!

The printed Community Directory will be released in Spring 2021 and the app is live now!

Jennifer Taylor has joined SCCAOR as our new Membership Coordinator.

“I am thankful to be a part of the SCCAOR Team,” Taylor said. “I’m looking forward to building relationships by assisting members and colleagues with their needs in order for everyone to be successful.”

Jennifer grew up in the South Bay and has lived in Aptos for the past 6 years, currently residing just a few blocks from the beach. She studied Child Development and earned her General Education degree from Cabrillo College. She is a big fan of musicals and has attended several performances at the Cabrillo Stage in Aptos.

Prior to joining SCCAOR, she worked in the hotel industry and vacation rental industry.

“My hospitality and property management experience has really helped me make the transition to this new role,” she said. “I love working with people and making their day.”

Jennifer will work alongside our Membership Team to help new members join SCCAOR and assist current members with anything related to their Association membership.

“We are happy to have Jennifer as our new Membership Coordinator,” said Kimberly Hernandez, Member Services Manager. “She has already proven to be a great addition and I am confident that she will strengthen our Membership team and Association as a whole.”

In her free time, Jennifer enjoys ballroom dancing, which she has been doing for the past 7 years. She also likes going to rock concerts and has attended many.

“I am a huge live music fan,” Taylor said. I’m really excited to start going to live shows again once COVID has passed.”

On November 20, 2020, we hosted our final General Membership Meeting of the year. It featured a Market Forecast by C.A.R.’s Deputy Chief Economist, Jordan Levine, as well as updates from NAR, C.A.R., and MLSListings. Thank you to everyone who attended. If you missed the program, or you would like to rewatch it, we have just posted a video of the event and you can watch a recording below. You can also click here to download a copy of Jordan Levine’s Market Forecast slides.



On October 27, 2020, we were made aware of the inappropriate action by the SVO of uploading a racist political campaign image to their website. This inflammatory message is totally unacceptable and does not represent the values of the Santa Clara County Association of REALTORS®. We strive to maintain a culture that fosters inclusiveness for all.

While we had no knowledge or involvement in the posting of this photo, SCCAOR is a contributor to the SVO PAC at a level that met the legal threshold for REALTORS® to be listed on the disclaimer for all of their campaign materials. Our contribution to the SVO PAC does not represent a policy statement, but rather support for candidates that have a proven track record of supporting housing for people of all income levels.

SCCAOR members and all REALTORS® abide by a strict code of ethics that calls on us to respect all individuals and to not discriminate based on race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. REALTORS® have consistently been and will continue to be champions and a voice for fair housing and equality.

The Santa Clara County REALTORS® Foundation (SCCR Foundation) recently participated in Rebuilding Day, a home repair blitz organized by Rebuilding Together Silicon Valley (RTSV). 29 local REALTORS® and other volunteers helped repair and rehabilitate the home of a 75-year-old San Jose resident.

“The Rebuilding Day event was a fantastic opportunity for REALTORS®️ to give back to their community,” said Clayton Dodds, SCCR Foundation Chair. “Volunteering makes such a positive impact in the lives of our neighbors and friends in Santa Clara County, which is core to our Foundation’s mission. It is especially critical this year, so we were all thrilled to participate.”

This project was one of 24 Rebuilding Day events organized by RTSV throughout Santa Clara County. SCCR Foundation members were joined by San Jose Mayor Sam Liccardo and District 6 Councilmember Dev Davis, who arrived during the morning shift to thank the volunteers and lend a hand.

The SCCR Foundation is the charitable arm of the Santa Clara County Association of REALTORS®, which is made up of over 6,000 REALTORS® and Affiliates in and around the Bay Area. The SCCR Foundation aims to bring organized real estate together by investing in our neighborhoods with compassion, foresight and action.

Learn more about SCCR Foundation at

The REimagine! Real Estate Virtual Conference and Expo was put on by the California Association of REALTORS® and took place from October 12-14. It featured a full lineup of thought leaders, keynote speakers and other real estate professionals.

Did you miss any of the sessions? No worries! C.A.R. is hosting all the sessions “On Demand” until December 16!