The printed Community Directory will be released in the near future and the app is live now!

Jennifer Taylor has joined SCCAOR as our new Membership Coordinator.

“I am thankful to be a part of the SCCAOR Team,” Taylor said. “I’m looking forward to building relationships by assisting members and colleagues with their needs in order for everyone to be successful.”

Jennifer grew up in the South Bay and has lived in Aptos for the past 6 years, currently residing just a few blocks from the beach. She studied Child Development and earned her General Education degree from Cabrillo College. She is a big fan of musicals and has attended several performances at the Cabrillo Stage in Aptos.

Prior to joining SCCAOR, she worked in the hotel industry and vacation rental industry.

“My hospitality and property management experience has really helped me make the transition to this new role,” she said. “I love working with people and making their day.”

Jennifer will work alongside our Membership Team to help new members join SCCAOR and assist current members with anything related to their Association membership.

“We are happy to have Jennifer as our new Membership Coordinator,” said Kimberly Hernandez, Member Services Manager. “She has already proven to be a great addition and I am confident that she will strengthen our Membership team and Association as a whole.”

In her free time, Jennifer enjoys ballroom dancing, which she has been doing for the past 7 years. She also likes going to rock concerts and has attended many.

“I am a huge live music fan,” Taylor said. I’m really excited to start going to live shows again once COVID has passed.”

On November 20, 2020, we hosted our final General Membership Meeting of the year. It featured a Market Forecast by C.A.R.’s Deputy Chief Economist, Jordan Levine, as well as updates from NAR, C.A.R., and MLSListings. Thank you to everyone who attended. If you missed the program, or you would like to rewatch it, we have just posted a video of the event and you can watch a recording below. You can also click here to download a copy of Jordan Levine’s Market Forecast slides.



SCCAOR Supports MEASURE S Santa Clara Valley Water District Parcel Tax 2/3 Vote

 Safe, Clean Water, and Natural Flood Protection Program. 

Measure Language: 

“Shall the measure to renew the Safe, Clean Water and Natural Flood Protection Program which ensures public health and safety by:

  • protecting the drinking water supply, dams from earthquakes and climate change; 
  • reducing pollution, toxins, and contaminants in waterways; and 
  • providing flood protection; 

by renewing Santa Clara Valley Water District’s existing parcel tax without increasing rates, averaging $.006 per square foot annually as described in Resolution 20-64 until ended by voters, raising approximately $45,500,000 annually, with qualifying senior exemption, annual audits, independent citizen oversight be adopted?”


While this is the only local ballot measure that SCCAOR has taken a position on, we encourage you to review the full list of local ballot measures.

Proposition 21 is a statewide initiative on the November 3, 2020 ballot. Prop 21 would repeal portions of the state’s existing rental housing laws (Costa Hawkins) and open the door for extreme forms of rent control to be enacted at the local level. It is nearly identical to 2018’s Prop 10, which voters rejected by nearly 20 points.

Proposition 21 would allow for permanent price caps on all forms of housing, including single-family homes and condos. Independent academic experts from Stanford and UC Berkeley agree that policies like Prop 21 discourage new construction and reduce the availability of affordable and middle-class housing, driving up rents for many Californians.

It would also allow cities to remove “vacancy decontrol” which allows a housing provider to raise the rent on a unit to market rate when a tenant moves out. Eliminating this penalizes those housing providers who work collaboratively with their tenants keeping rents below market rate.

We are happy to announce that Steve Gonzalez has joined SCCAOR as our new Production Coordinator. Working under our Director of Member Engagement, Spencer High, Steve will be continuing our headshot and video member benefit (currently taking a waitlist), as well as assisting with the implementation of live streaming for SCCAOR classes and events.

“I am truly excited to start a new journey with the SCCAOR family,” said Gonzalez. “It has been interesting to start this journey during a global pandemic, and I am blessed to have been with SCCAOR. So far everyone has been welcoming with my start and I cannot wait to continue growing with the team.”

Steve attended the CSU Monterey Bay where he got his degree as a Recording Technician. He has been a lifestyle photographer for the past five years. Before joining SCCAOR, he worked as a Multimedia Specialist for Lighthouse Church where he produced video and photo projects and also managed the live streaming of their weekly service.

“My time in college and work that I have done since graduating has really helped me with planning as well as approaching all projects with a creative mind,” he said. “I have a passion for problem-solving and producing high-quality work for all of my clients.”

While the SCCAOR Office remains closed to members due to COVID-19, members can sign up to join the waitlist on the Studio page of our website. When our office re-opens, we will be opening up Studio appointments for our members on the waitlist. We will be taking great precautions to ensure that we can provide these member benefits in the safest way possible.

“Steve is a great photographer and content creator with a sharp eye for detail,” said Spencer High. “I look forward to working with him to re-open our studio services for our members as well as developing a great live streaming experience when we eventually open up our in-person classes.”

In his free time, Steve enjoys biking and traveling.

“One of my favorite places in the world is Yosemite National Park,” he said. “I love to hike and one of my future goals is to hike Half Dome.”

While we are spending a lot more time indoors recently, here are a few tips to take advantage of your time at home and enhance your social media game:

  1. Build out your social media strategy.  Make sure you’re customizing your message for each social media channel and the specific customers you are targeting.  Remember when you said you don’t have time to post on social media?
  2. Reach out to clients.  This is the time to reach out to your clients, access their individual needs and reach out to them via email, phone, or video chat. During these times of isolation, we all crave social interaction.  You have a captive audience, so make sure you provide value.
  3. Stay in contact with your clients.  The most successful agents build and maintain relationships in addition to selling houses.  Every day, make yourself a list of who you are going to call, text, or write a personal note to.  Your words can make a difference in someone’s lives during these times of social isolation.
  4. Reassess your tools and systems.  This is a great opportunity to take the time to really understand all the features your CRM has to offer.  Make sure your client profiles are complete with current contact information and special dates like birthdays, anniversaries, etc.  Do you know which clients are essential services?  This could be an opportunity of a lifetime for them if they are a first time home buyer. If you don’t have a CRM, now is the time to invest.
  5. Create a QR Code or Text #.  Since you can no longer have a flyer available for the public, consider displaying a QR Code or Text # to give those walking in the neighborhood access to your virtual tour. There are a lot of free QR code generators on the internet, such as this one.
  6. Manage your brand.  Google yourself. Do you like what you see?  Do photos need to be updated? Are all your marketing channels working in harmony?
  7. Update your business plan.  Hopefully, you had one.  The market is the market, someone always succeeds.  Why not make it you?  New strategies will have to be implemented to be successful in the new normal.  You can still end up having a very prosperous year, but you must adapt.
  8. Organize your life.  This starts with your computer.  Get your files organized and clean up your desktop. Use your calendar to time block those projects that you have been putting off. 
  9. Invest in yourself.  There is no better time to take advantage of the professional development offered by SCCAOR, C.A.R., and NAR.  Many of the courses are free during the Shelter in Place order.  You are in control of how you manage your 24 hours.  Spend your time wisely because your competition sure is.
  10. Stay in the zone with real estate podcasts.  When you need a break from the computer screen, put on your headphones, take a walk,  and get inspired by listening to some of the brightest minds in the business. Here are a few good ones to start with:
    • Housing Matters Podcast  (C.A.R.)
      The Housing Matters Podcast is your housing hub for market analysis, economic trends, and housing news from the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).

    • Center for REALTOR® Development Podcast (NAR)

      NAR’s Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs.

    • Gimmie Shelter
      Why is it so expensive to live in California? And what can the state do about it? Every other week, Los Angeles Times housing reporter Liam Dillon and CALmatters’ data reporter Matt Levin chat about the latest developments in California housing policy and interview a key housing newsmaker.

REALTORS® can now apply for Pandemic Unemployment Assistance (PUA) through the California Employment Development Department (EDD). Here are three tips from SCCAOR Member Richard Calhoun who applied successfully on Tuesday, April 28th:

1) Hand type in all entries. Text that is copied and pasted might get rejected in many of the sections of the application.

2) REALTORS® type of work is “Salespersons”. It appears that the capital “S” and the “s” at the end of the word are both required to avoid an error message.

3) For Annual Income, do not use “$” or any commas.  You do need to include the decimal point and cents.

This whole process should take about 20 minutes to complete.

The fastest way to apply for benefits is through the  “UI Online” website.

You can also apply for PUA by phone, mail, or fax. Click here to learn more

Learn more about the Pandemic Unemployment Assistance on the EDD website

It’s important to log in to your SCCAOR Profile and make sure all your contact info is up-to-date.